While Israel has long been recognized in the skin care industry for its Dead Sea products, there has been a surge of worldwide interest in Israel’s plant-based products as well.The demand for alternative cosmetic or pharmaceutical products in Israel and the world is growing 15-20 percent annually, compared to a two to five percent growth of conventional skin care and cosmetics products In biblical, Talmudic and medieval times, it was not unusual for the empires that ruled Israel’s soil to exploit the healing properties of trees and plants indigenous to the country. Now, over the last decade, a growing number of Israeli researchers and companies are rediscovering these ancient herbal formulas and repackaging them as healthy natural alternatives to synthetic brand name, skin care products.
In the Judean desert, Herbs of Kedem, specializes in plants cultivated in a very specific desert region: the dunes located between the Dead Sea, the lowest place on earth, and the cool Hebron hills. Research conducted by Dr. Nissim G. Amzallag, the company’s founder, has shown that these plants contain compounds that allow them to adapt to the harsh and extreme climates of the region.
Herbs of Kedem has established itself as one of Israel’s leaders in the field of natural skin care in part because of the purity of its products and ingredients.“We are fanatic about using no synthetic ingredients whatsoever,” says Amir Kitron, CEO of Herbs of Kedem.
He considers moisturizing creams particularly problematic, since they are created by bonding oil and water, an unstable compound which usually requires preservatives to ward off bacteria. As an alternative to lotions, Herbs of Kedem has created a line of moisturizing ointments made from essential oils. The purity of the ingredients is apparent from the pungent herbal aroma of the ointments and toners.
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May 14, 2008 
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May 15th, 2008 at 11:57 pm
Israel’s skin care industry goes natural | Dead Sea Herbs…
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May 15th, 2008 at 11:59 pm
Israel’s skin care industry goes natural | Dead Sea Herbs…
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Israel’s skin care industry goes natural | Dead Sea Herbs…
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Israel’s skin care industry goes natural | Dead Sea Herbs…
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Israel’s skin care industry goes natural | Dead Sea Herbs…
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